Acura Digital Sales Platform

Digital Sales Platform Program Resources

The Acura Digital Sales Platform (DSP) is the foundation of Acura’s next generation retail model. It brings together digital retailing, in store workflows, and customer data to support a seamless and transparent purchase experience for customers.

For dealers, DSP streamlines the sales process to reduce friction, improve efficiency, and help teams close more deals with less effort. A smoother experience leads to happier customers, stronger loyalty, and repeat business—driving long term growth while delivering a premium, uniquely Acura retail experience

Overview

What is DSP?

Digital Sales Platform - Program Guide

DSP Enhancements & Updates – July 2026

How to Get Support

Frequently Asked Questions

Resources and Videos

DSP Dealer Data Bulletin

Customer Orders and Checkouts on DSP

DSP Desking Tool for Acura Certified Pre-owned

Using DSP Dealer Link in the Showroom

All VINs Transaction Walkthrough Video

Showroom Walk-in / In-Person Experience Guide

Getting Started with DSP

DSP Maintenance Guide

Financing Guide

Customer Order Guide

Checkout Guide

Reserving a Vehicle on DSP

Pricing Configuration Guide

One-Pay Lease Guide

Appointment Guide

Platform Integrations and Partners

How to Refund a Deposit

Trade Tool Guide (KBB and BLACKBOOK)

How your Dealer Website Connects to Acura.com

Braintree Onboarding & ACH

Dreamshop Enrollment

Fixing your Expired Token or Connecting Your Braintree Account

Digital Sales Platform Support

Live Chat
Get support while desking a deal in real time by clicking “Get help” in the DSP

Submit a Technical Ticket
Submit a support ticket clicking “Get help” in DSP and following the prompts

Onboarding and Enablement
DSP@na.Honda.com