Selling Strategies

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Guiding Clients to Choose Acura

Discover how to guide every Acura shopper toward the vehicle that best fits their needs, lifestyle and priorities

A History of Acura Vehicles

Learn about the history of Acura from its debut in 1986 up to the present day.

Lead Response

Helping a client discover new possibilities in the showroom maximizes your sales opportunity. 

Client Consultation Guide

Set yourself up for success by making a positive first impression.

TSRP Monroney Label

Acura updated its window stickers (Monroney Labels) for new vehicles. See how the change will be reflected.

Test-Drive Route Planner

Identify where on your test-drive route you can demonstrate performance features like acceleration, handling, cornering and braking.

Modern Selling Skills

Learn best practices for maximizing the customer’s experience and your own sales results.

Sharing Videos from the Acura Info Center

The Acura Info Center videos are great resources that you can share with clients with up-to- date knowledge and helpful tips.

Using Acura Motorsports Selling Stories In The Dealership

The performance DNA of every Acura vehicle is first conceived on the track, where Precision Crafted Performance is constantly improved through racing. 

Acura Selling Stories

Helping a client discover new possibilities in the showroom maximizes your sales opportunity. 

Essential Acura Selling Tools

Use these sales tools regularly to help ensure your success as an Acura Sales Consultant.

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Success Stories

Videos celebrating Acura sales successes.

True Touchpad Interface™

The True Touchpad Interface™ responds by using absolute positioning.

Storytelling Competition

Check out the final results!